SEO For Your PBN
SEO For Your PBN Setup
There are two ways to consider building a private network. The first is to construct it as a collect of dummy or feeder blogs that will for a limited time fool search engines, or to create a functioning network that can for a substantial time operate as an interconnected group of websites. The first is more a means to an end since for a time it can generate money until Google or another search engine begins to penalize it. The latter can often see some success for a longer period of time, but will take sustained effort because of SEO changes.
SEO Changes
For a number of years SEO was simply a way to throw up anything contain keywords, and pumping up tags to attract search engines. The problem for search engines was their users begin to complain they were constantly being directed to useless content during a hunt for real information. For this reason Google changed the algorithm used to rank sites, and many who were exploiting SEO rather than using it legitimately suffered serious penalties. Sadly, sites that were offering genuine information and getting real traffic were also penalized for association. So, for those who want to use a network for a longer period of time, the trick is to avoid the appearance and associations with dummy sites, or links, which are obviously purchased.
The SEO Gambit
What search engines want are independent blogs or sites offering true content. In order to maintain it’s place as THE way to find information on the Internet Google wants to populate its search index with content users of its browser want to see. This content can come in a number of forms.
Just as having good quality is important, it is also critical to use only content that’s original. Copied and pasted content will get a site quickly de-indexed. The old SEO trick of over repeating keywords too frequently, or obviously buying or selling link space will also result in a very low page ranking. Just as having great content is important so too is building the private network in a manner that will keep it from being seen as one website with several connected sites. The aim is for each site to be viewed as separate and unique.
Setting Up a Private Connected Web Zone
SEO sensitive content and design is better for a private group than being too obvious about the need to promote a business or blog.
There are two ways to consider building a private network. The first is to construct it as a collect of dummy or feeder blogs that will for a limited time fool search engines, or to create a functioning network that can for a substantial time operate as an interconnected group of websites. The first is more a means to an end since for a time it can generate money until Google or another search engine begins to penalize it. The latter can often see some success for a longer period of time, but will take sustained effort because of SEO changes.
SEO Changes
For a number of years SEO was simply a way to throw up anything contain keywords, and pumping up tags to attract search engines. The problem for search engines was their users begin to complain they were constantly being directed to useless content during a hunt for real information. For this reason Google changed the algorithm used to rank sites, and many who were exploiting SEO rather than using it legitimately suffered serious penalties. Sadly, sites that were offering genuine information and getting real traffic were also penalized for association. So, for those who want to use a network for a longer period of time, the trick is to avoid the appearance and associations with dummy sites, or links, which are obviously purchased.
The SEO Gambit
What search engines want are independent blogs or sites offering true content. In order to maintain it’s place as THE way to find information on the Internet Google wants to populate its search index with content users of its browser want to see. This content can come in a number of forms.
- Clearly written, grammatically correct articles, or blogs
- Informative, good quality video
- Images, diagrams, pictures or drawings
Just as having good quality is important, it is also critical to use only content that’s original. Copied and pasted content will get a site quickly de-indexed. The old SEO trick of over repeating keywords too frequently, or obviously buying or selling link space will also result in a very low page ranking. Just as having great content is important so too is building the private network in a manner that will keep it from being seen as one website with several connected sites. The aim is for each site to be viewed as separate and unique.
Setting Up a Private Connected Web Zone
SEO sensitive content and design is better for a private group than being too obvious about the need to promote a business or blog.
- The site must be designed in a clear fashion. A map providing links to relevant sections is considered user friendly, but too many links will appear suspicious.
- Use terms in content and in tags that users might search for, but don’t overdo them.
- Images are good, but shouldn’t be used in the place of other types of content since Google needs text to understand and index a page’s content.
- Use static version of pages rather than dynamic pages when possible since static is easier to index.
- HTML code should be error-free.
- Avoid linking to sites, which simply direct a user to other sites. These are known as doorway sites, and Google view this so negatively it has even removed sites from search results entirely.
- Ensure that links are correct, and useful.
Creating the Private Network
Along with designing a suitable SEO plan, taking a cue from larger businesses indicates it’s possible to use this type of network to rank a number of related properties without being penalized. These sites typically will host each site on a different IP address, and these don’t link to other sites in the network. Another key feature that makes the private blog website group safer is to resist using the same link repeatedly through each individual site connected in the network. In other words, if a one blog is connected to a heavy traffic site by a link, the other websites shouldn’t be connected to either the blog or the site with a link.
Keeping the Technical Aspects Pure
One method to see the groups in the same way a search engine will is to use the same tools. It’s possible to use a text browser to examine the site and the network in much the same way search engine spiders will view the site. Lynx is a recommended tool, but any tool allowing this viewpoint will do. Even those features making a site look interesting such as JavaScript, session IDs, Flash, or frames can impair how a search engine will see the site.
Another recommendation is to ensure the web server support the If-Modified-Since HTTP header, as this feature allows the server to inform Google when content is changed.
Along with designing a suitable SEO plan, taking a cue from larger businesses indicates it’s possible to use this type of network to rank a number of related properties without being penalized. These sites typically will host each site on a different IP address, and these don’t link to other sites in the network. Another key feature that makes the private blog website group safer is to resist using the same link repeatedly through each individual site connected in the network. In other words, if a one blog is connected to a heavy traffic site by a link, the other websites shouldn’t be connected to either the blog or the site with a link.
Keeping the Technical Aspects Pure
One method to see the groups in the same way a search engine will is to use the same tools. It’s possible to use a text browser to examine the site and the network in much the same way search engine spiders will view the site. Lynx is a recommended tool, but any tool allowing this viewpoint will do. Even those features making a site look interesting such as JavaScript, session IDs, Flash, or frames can impair how a search engine will see the site.
Another recommendation is to ensure the web server support the If-Modified-Since HTTP header, as this feature allows the server to inform Google when content is changed.